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America’s Cup Momentum …

September 26, 2014

Bermuda shorts, or fish tacos and margaritas? What will the flavour of the next America’s Cup be?

One year after one of the biggest comebacks in sport, regatta officials are still sorting out details for the 2017 event.

They haven’t picked a venue, although it’ll be either Bermuda or San Diego. They’ve yet to announce a major sponsor or TV deal, or the schedule for warmup regattas for the next two years.

Many in sailing feel the America’s Cup has frittered away all the momentum it gained in the mainstream sports world when the once-stodgy sport zoomed fully into the 21st century on space-age catamarans that skimmed across San Francisco Bay on hydrofoils in September, 2013.

Oracle Team USA rallied to win eight straight races to stun Team New Zealand and keep the Auld Mug in the United States.

So what does America’s Cup czar Russell Coutts say to the critics?

”You’re wrong,” Coutts said during a recent visit to San Diego to meet with government officials and potential sponsors.

Coutts was then headed to Los Angeles to meet with television executives as he continues to try to sell his vision of stadium sailing that’s accessible to TV viewers as well as spectators lining the shore.


Port of San Diego  SDTMD Tourism Authority